The quotation was so tied to his person that he made it the title of a management book he authored. The quote was attributed to Intel co-founder and former CEO Andy Grove. We are all familiar with the wry observation:
It helps highlight questions the reader themselves may have, as well as smooth transitions between concepts. See what I did there? As Daniel’s article describes, the technique is a great one to have in a writer’s toolbox. What is hypophora, you ask? The idea is simple:Ī rhetorical figure defined as a device in which the author poses a question which is in turn answered. What if the reader were a child? Someone completely unfamiliar with the topic? Someone curious about the history of the subject? Looking with fresh eyes can yield new insights for you and make your understanding much deeper. Like vuja de, you should also consider seeing the same ideas with fresh eyes. When searching for topics to write about, you may try to avoid subjects you have written about previously in order to seek novelty. The phrase is an inverse of the more common déjà vu, which refers to the feeling of having had a new experience previously. Other names for vuja de include jamais vu, and véjà du. This phrase, popularized by author and psychologist Adam Grant, refers to:Ī familiar situation not recognized by the observer. By studying these biases, we can better understand how we think and where we might falter.Įver look up at the clouds and see an image appear? That’s apophenia at work. Kahneman goes on to show how this System 1 is generally helpful, but is also prone to making systematic errors, or biases. This is in contrast to System 2, which is our effortful mind - the part of the brain that thinks methodically and rationally to arrive at a conclusion. System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control. Psychologist and Nobel Laureate Daniel Kahneman describes this part of the mind in his book Thinking, Fast and Slow as System 1: Our mind automatically makes connections between related objects almost effortlessly. However, it more broadly refers to the evolutionary fact that as humans, we are built to see patterns. The word was coined by a German psychiatrist, who was using it in a description of the early stages of schizophrenia. The tendency to mistakenly perceive connections and meaning between unrelated things
A fancy word may be more precise but it breaks the readers’ flow.īut you are not just any reader, you are a writer yourself! Shouldn’t we celebrate the use of the English language? The following 10 cent words capture an idea that for which simpler words cannot do justice. We also want the prose to use simple vocabulary. Perhaps this represents a co-evolution of writers, readers, and society as a whole: as the world gets more complex, we want our writing to get to the point.
From the flowery prose of Shakespeare to the spare writing of Hemingway, literature has trended towards simplicity. Great writing though has evolved significantly. What makes a great writer? Is it the ideas behind their writing, their command of the language, or something else? No matter the path, great writers evoke something powerful within their readers.
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